SWOT Analysis in Brief

SWOT Analysis of a Training Center

SWOT analysis is a diagnostic tool to assess the particular strengths, weaknesses, opportunities,

and threats that are strategically important to the organization. Understanding the interactions between these crucial factors allows the organization to build up its strength, shore up the weaknesses, capitalize on the opportunities and recognize the threats.

Doing a SWOT analysis is very important because it would give a realistic understanding of the training industry and the true capabilities of your center. Some of the critical factors needed for success should include:

1. Development and design of new programs or courses;
2. Operational capabilities – having the resources and systems in place to run the organization including leveraging technology to improve operational efficiency;
3. Marketing – measure of the popularity of your training center, how well do you get out your services into the marketplace to become public knowledge;
4. Delivery - high quality education delivered in the most effective and efficient manner;
5. Management – providing the vision, leadership and direction of the organization;
6. Organization – maximizing the capabilities of the staff and the available resources;
7. Customer service – procedures that create loyalty, praise, recommendations, and referrals from the clients;
8. Financial Condition – the long and short-term financial health of the organization.